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Northern Light to Introduce New Online Business Research Tool
for Enterprise Customers
  

Northern Light
Group, LLC
 
Ten Canal Park
Cambridge, MA 02141
Phone: 617-674-2074
Fax: 617-674-2076
 
Contact Us

FOR IMMEDIATE RELEASE:

Contact:
Sheri Larsen
Northern Light Group, LLC
Voice: 617-674-2074
Fax: 617-674-2076

www.northernlight.com

Northern Light's Business Research Library combines the Business Web™ with a comprehensive periodical database, organized by industry

Cambridge, Mass. - December 5, 2003 - Northern Light Group, LLC announced today that it will introduce the Northern Light Business Research Library on January 15, 2004. Powered by the Northern Light Enterprise Search Engine, the Business Research Library is a paid service for enterprise customers containing a collection of Web content specially selected to be of high value to business professionals as well as an extensive collection of 1,900 periodical titles. All of the premium content in the periodicals collection will be available in full page-image format showing all the pictures, tables, and charts in the original articles. The Northern Light Business Research Library, which will be available at NLResearch.com, will be free of all advertising - no pop-up ads or pop-under ads, no paid search results, and no offensive content.

The Business Research Library includes:

  • The Business Web: over 100 million pages of Web content editorially selected to be of high quality for business research
  • Millions of full-text articles from a comprehensive array of trade journals selected for their deep repositories of industry expertise and insight
  • Business wires for up-to-date breaking information
  • Local and regional newspapers to provide the regional business perspective

All content in the Business Research Library is classified to over 50 industries and categorized using Northern Light's patented classification software to its copyrighted business taxonomy in order to allow users to target just the content they need.

The Business Research Library is designed to meet the needs of business professionals who do their own research and of enterprise information centers that support this kind of end-user. It is an easy to use and effective research tool that delivers better results than available alternatives for business research and analysis. Northern Light's Business Research Library allows companies to offer a valuable research solution for every desktop at a low annual flat fee that includes unlimited searching and document downloads. There are no connection fees, no search fees, no per-user fees, and no page-view or per-document fees.

Northern Light CEO David Seuss said, "Business people using general Web search engines to look for business information are often frustrated by irrelevant results that are dominated by e-retailer sites, personal Web logs, discussion group threads, and pages of dubious parentage and purpose. And users of licensed business collections miss important information that they would have found with an effective Web search. The future of search is the use of content context to focus results and of source integration to achieve comprehensive results. What users want is the ability to simply search a relevant, multi-source collection of interest."

About Northern Light
Northern Light (www.northernlight.com), the busy little search engine company in Cambridge, provides search and content integration solutions for enterprises and individuals. Established in 1996, Northern Light's products include the brand new Northern Light® Enterprise Search Engine, the Business Research Library, SinglePoint™ Custom Market Research Portals, as well as technology licensing and custom enterprise search services. All products use Northern Light's patented, proprietary subject classification and taxonomy.

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For more information, contact Northern Light at or at www.northernlight.com or call 617-674-2074.

Northern Light, the Northern Light logo, and SinglePoint are registered trademarks or trademarks of Northern Light® Group, LLC. All other trademarks are the property of their respective owners.

For additional information contact:
Sheri Larsen
Northern Light Group, LLC
Voice: 617-674-2074
Fax: 617-674-2076

www.northernlight.com

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