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New search engine for information technology analyst research lets
individuals search reports from multiple research firms simultaneously,
and seamlessly access reports using existing analyst site logins
CAMBRIDGE, MA, Aug. 13, 2007 - Northern Light (www.northernlight.com) today introduced Analyst Direct™, the first search engine for information technology (IT) analyst research. Analyst Direct helps technology marketers, product planners, analyst relations specialists and other professionals search reports from multiple research firms simultaneously, and seamlessly access reports using their existing analyst site logins.
Analyst Direct provides integrated search of tens of thousands of market research reports from IT analysts including Forrester, Gartner, IDC and other leading firms. It leverages Northern Light's award-winning search engine and patented results classification to search all reports using a single search and alerting interface and the industry's best relevance ranking, so users never miss a single report they need. Most reports are full-text indexed and subject classified to a single consistent standard.
Analyst Direct is an individual subscription version of Northern Light's SinglePoint™ hosted market research portal and content integration application for large enterprises. SinglePoint users number in the hundreds of thousands including planning, research, sales, marketing and finance professionals at the top companies in each major technology sector of the Fortune 1000.
More than a "smaller haystack"
Online search has been likened to seeking a needle in a haystack, but typically the result is just a smaller haystack (results list). Analyst Direct solves this problem by adding more value to the list of reports derived from any given search through a feature called MI Analyst™, Northern Light's IT research-optimized text analytics engine. MI Analyst identifies the tone of voice (positive or negative) toward the user's company and their competitors in each report. Additionally, the text analytics engine performs meaning extraction to tell users what business issues reports address in areas like corporate strategy, product marketing, market share, and pricing.
Steve England, partner at Knowledge Capital Group (KCG), a leading analyst relations strategy consulting firm for the technology industry with over 700 corporate clients, said, "Analyst Direct is a powerful tool for tracking analyst coverage of companies and issues. The ability to search the leading analysts reports simultaneously using Northern Light's highly effective search engine, know who and what they are covering, and hone in on the reports and analysts that are most relevant and influential represents a significant leap in research capability."
"To operate effectively in today's highly competitive markets, you need to know what industry analysts are writing about your company, its products and its competitors - but very few people have subscriptions to all the relevant analyst firms," C. David Seuss, CEO of Northern Light, said. "And searching every analyst site one at a time is too burdensome and takes too long, so relevant reports often get overlooked. Then once you find the all reports you care about, you need to be able to automatically extract the business issues critical to your company since you can't read or subscribe to them all individually. Analyst Direct is a convenient and cost-effective way to identify and distill all the relevant content produced by the IT analyst community."
Central to Analyst Direct's value proposition is the fact that Northern Light has agreements in place with all of the IT analyst firms and secondary sources used by its clients today. The company manages the content aggregation directly from each IT analyst firm in order to be able to index all new content from all sources on a daily basis.
Analyst Direct also includes access to millions of business news, trade journal and magazine articles. All articles are subject classified to provide analysis, commentary and perspective on 20 industries.
Pricing and availability
Analyst Direct is available immediately from Northern Light at www.analystdirect.com or 617-674-2074 ext 1. Subscriptions are $1,500 per year for one seat; $5,000 per year for five seats; and $50,000 for an enterprise-wide license.
About Northern Light
Northern Light has been providing strategic research portals, business research content, and search technology to global enterprises since 1996. During that time, Northern Light has built and deployed over 200 custom research portals and enterprise search applications for large enterprises. Northern Light's clients include one or more of the top five companies in each major technology sector of the Fortune 1000. Headquartered in Cambridge, Massachusetts, with a development center in St. Petersburg, Russia, Northern Light Group LLC is a profitable, privately-held, self-funded company with more than 50 employees.
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