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Powerful search engine indexes and analyzes 95% of the billion-dollar database
of all information technology industry analyst research published annually
CAMBRIDGE, MA, Oct. 1, 2007 - Northern Light (www.northernlight.com) today announced that it has added one-third more research sources to its Analyst Direct™ search engine for information technology (IT) analyst research. Analyst Direct lets technology marketers, product planners, analyst relations specialists and other professionals search reports from multiple research firms simultaneously, and seamlessly access reports using their existing analyst site logins.
With the addition of the new research sources - including AMR Research, ARC Advisory Group, Datamonitor, Saugatuck Technology, AMI Partners and MetaFacts - Analyst Direct now enables users to conduct integrated searches of 95 percent of the billion-dollar database of all IT industry analyst research published annually. More than 80,000 market research reports from IT analysts such as Forrester, Gartner, IDC and other leading firms are part of the Analyst Direct database.
Analyst Direct leverages Northern Light's award-winning search engine and patented results classification to search all reports using a single search and alerting interface and the industry's best relevance ranking, so users never miss a single report they need. Most reports are full-text indexed and subject classified to a single, consistent standard.
Analyst Direct is an individual subscription version of Northern Light's SinglePoint™ hosted market research portal and content integration application for large enterprises. SinglePoint users number in the hundreds of thousands, including planning, research, sales, marketing and finance professionals at the top companies in each major technology sector of the Fortune 1000, such as Hewlett-Packard, SAP and Unisys.
Integrated text analytics adds intelligence to search
Analyst Direct includes MI Analyst™, Northern Light's IT research-optimized text analytics engine. MI Analyst identifies the tone of voice (positive or negative) toward the user's company and its competitors in each report. Additionally, the text analytics engine performs meaning extraction to tell users what business issues reports address in areas like corporate strategy, product marketing, market share, and pricing.
"By expanding the range of analyst research reports that Analyst Direct users can search, we've made Analyst Direct an even more valuable tool for competitive analysis, product planning and many other critical business functions," C. David Seuss, CEO of Northern Light, said. "Analyst Direct is the most convenient and cost-effective way to identify all the relevant content produced by the IT analyst community."
Central to Analyst Direct's value proposition is the fact that Northern Light has agreements in place with IT analyst firms and secondary sources used by its clients today. The company manages the content aggregation directly from IT analyst firms in order to be able to index the full-text of new content on a daily basis.
Analyst Direct also includes access to millions of business news, trade journal and magazine articles. All articles are industry classified to provide analysis, commentary and perspective on 20 industries.
Pricing and availability
Analyst Direct is available immediately from Northern Light at www.analystdirect.com or 617-674-2074 ext 1. Subscriptions are $1,500 per year for one seat; $5,000 per year for five seats; and $50,000 for an enterprise-wide license.
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About Northern Light
Northern Light has been providing strategic research portals, business research content, and search technology to global enterprises since 1996. During that time, Northern Light has built and deployed over 200 custom research portals and enterprise search applications for large enterprises. Northern Light's clients include one or more of the top five companies in each major technology sector of the Fortune 1000, such as Hewlett-Packard, SAP and Unisys. Headquartered in Cambridge, Massachusetts, with a development center in St. Petersburg, Russia, Northern Light Group LLC is a profitable, privately-held, self-funded company with more than 50 employees.
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