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Get full value from every primary market research investment.

Primary Research Manager, part of the SinglePoint platform, is an enterprise primary market research management system that keeps research governed, discoverable and reusable across the lifecycle. It automates approvals and compliance, tracks project progress, preserves audit trails and helps teams reduce duplicate work and prove the value of every investment.

New research request · PRJ-2038
Patient journey interviews
France · GDPR

Approvals

  1. Marketing
    Request submitted
    Done
  2. Legal
    Approved
    Done
  3. Compliance
    GDPR review
    In review
  4. Finance
    Budget sign-off
    Next
Every step recorded in the audit trail
Similar research found
Patient journey study, Germany, 2025
Completed · Available for reuse

Why it matters

Make every research dollar count.

Enterprise research budgets run into the millions. Primary Research Manager turns that spend into shared, compliant, reusable intelligence by governing approvals, compliance, project progress and reuse.

Stop paying for duplicate research

Automate best-practice approvals and make completed research discoverable and shareable across the organization, so teams can reuse existing intelligence instead of repeating work.

End workarounds, without losing control

Primary Research Manager streamlines research approval workflows and applies the right governance automatically. Speed without unnecessary process friction.

Protect executives and your brand

Regulatory missteps can create fines, reputational damage and executive exposure. The built-in Compliance Engine applies country-specific rules, automates required reviews and maintains audit trails.

What it does best

Governance, ROI, and transparency across the research lifecycle.

Deliver measurable ROI

Make completed research discoverable and reusable across the organization, reducing duplicate studies and supporting 10%+ cost savings on multimillion-dollar research budgets.

Enterprise-wide transparency

Track primary market research project progress across Marketing, Compliance, Finance and external suppliers in real time.

Seamless compliance

Automated, country-specific governance applies required reviews and maintains audit trails to keep projects audit-ready for GDPR, CCPA and applicable industry standards.

Role-based access

Assign permissions from project owners to external suppliers, without per-user fees.

Scale with confidence

Built for global enterprises, with adoption across thousands of users and projects.

Align research with strategy

Every project ties back to enterprise goals, and findings stay discoverable and reusable across the organization without per-user licensing barriers.

Research projectsAll countriesAudit-readyIn reviewAction needed
ProjectCountryStageCompliance
  • PRJ-2041
    Brand health tracker
    Germany
    GDPR
    Fieldwork
    Audit-ready
  • PRJ-2038
    Patient journey interviews
    France
    GDPR
    Legal review
    In review
  • PRJ-2035
    Pricing conjoint study
    United States
    CCPA
    Reporting
    Audit-ready
  • PRJ-2029
    HCP message testing
    Japan
    APPI
    Supplier setup
    Action needed
  • PRJ-2024
    Concept test, wave 2
    Brazil
    LGPD
    Fieldwork
    Audit-ready
  • PRJ-2019
    Customer satisfaction survey
    United Kingdom
    UK GDPR
    Approved
    Audit-ready

Audit trail

PRJ-2038 · France

  1. GDPR data-privacy review opened
    Compliance · Today, 09:42
  2. Discussion guide uploaded
    Project owner · Today, 09:15
  3. Supplier granted project access
    Procurement · Yesterday, 16:30
  4. Budget approved
    Finance · Yesterday, 11:05
  5. Project request submitted
    Marketing · Mon, 14:20

Compliance at global scale

Enterprises avoid millions in compliance risk with Northern Light.

By combining Primary Research Manager with the Compliance Engine, this global enterprise automated compliance checks across geographies, protecting executives from personal liability while accelerating product development.

  • 13
    countries
  • 1,500
    projects a year
  • 10,000
    research documents a year

In their words

Without Northern Light’s Compliance Engine there is no way we could track our compliance performance across the thirteen countries, 1500 projects and 10,000 market research documents we generate every year.
Global Head of Market Research

Common questions

Questions about Primary Research Manager.

Primary Research Manager is the enterprise primary market research management system within SinglePoint. It governs primary market research end to end with automated approvals, country-specific compliance, project tracking, role-based access and authorized reuse, helping teams reduce duplication, manage risk and prove research value.

It eliminates duplicate research and enforces best practices, delivering 10%+ cost savings on multimillion-dollar research budgets by making sure no project is wasted or repeated.

The built-in Compliance Engine enforces country-specific rules, automates reviews, and maintains audit trails, with automated compliance for GDPR, CCPA, and industry standards, so every project is audit-ready.

No. It supports global teams with role-based access, from project owners to external suppliers, without per-user fees, so you can share findings across the enterprise without licensing barriers.

Related

Turn research spend into intelligence you can act on.

See how Primary Research Manager governs your research, protects your executives, and gets full value from every project.

Book a live demo