Sarah Hughes leads marketing at Northern Light, overseeing brand strategy, product marketing, and demand generation. She brings deep experience translating complex technologies into clear market positioning and measurable growth programs.
Throughout her career, Sarah has guided go-to-market strategy, messaging, and pipeline development for enterprise-focused organizations, helping teams align around a compelling story and execute with precision. At Northern Light, she ensures the company’s value to global strategy, CI, and insights teams is communicated with clarity, authority, and impact.
She is passionate about connecting strategy to execution so organizations can turn intelligence into faster, more confident decisions.
