When a global pharmaceutical powerhouse with over 100,000 employees surveyed its competitive intelligence (CI) landscape, it found a critical gap. Research assets were siloed across SharePoint folders, team drives, and emails. Teams were duplicating efforts, overlooking vital insights, and spending more time hunting for information than using it to inform strategy.
“There was no single, globally accessible, and readily searchable repository for our market research and CI assets,” explains the company’s Global Director of Strategic Analytics. “We relied on Microsoft SharePoint, but it wasn’t designed to be the single source of truth for competitive intelligence across the enterprise — which is exactly what a corporate CI function should be.”
The Solution: One Portal, Unified Intelligence
The company partnered with Northern Light to implement SinglePoint™, an AI-powered research platform designed to centralize market intelligence and competitive insights. SinglePoint seamlessly integrated thousands of data sources — from scientific literature to analyst reports to regulatory filings — into a unified, searchable portal.
The transformation didn't stop at aggregation. The company also deployed the platform's enterprise-ready generative AI tools, making it the first sanctioned use of GenAI within the organization. This leap accelerated the delivery of critical intelligence while maintaining strict compliance and security standards.
The Impact: Measurable Gains in Productivity and Decision Speed
The shift to SinglePoint created a ripple effect of measurable improvements:
- $5M+ in annual research time savings by streamlining search and synthesis
- 6,000+ intelligence questions answered by GenAI in the first year
- Executive Digest adoption grew from 40 to 442 senior leaders, making CI a daily executive briefing tool
Personalized newsletters and real-time alerts ensured decision-makers received context-rich, actionable insights right when they needed them — not days or weeks later.
A Closer Look: How the Platform Delivered Results
Before SinglePoint, critical insight requests could take days to fulfill. With the platform's GenAI-powered summaries, teams now get precise, executive-level answers in minutes.
The searchable portal has expanded from a pilot program in the U.S. to a global deployment serving 15,000 users. Its success hinges on intuitive access, robust content tagging, and continuous expansion of integrated content types.
“Having a single, searchable repository for all this content has allowed the platform to grow,” the Director says. “Users appreciate being able to access everything they need in one place.”
Lessons Learned for Life Sciences Leaders
This case illustrates a broader truth for life sciences firms: as the pace of market change accelerates, fragmented intelligence is no longer viable.
- Centralization is key to cross-functional alignment across R&D, regulatory, and commercial teams.
- GenAI amplifies the strategic output of CI functions without compromising security.
- Democratized insight access empowers better decisions at every level.
The bottom line? When intelligence flows freely, strategy becomes sharper, faster, and more resilient.
Unified Intelligence is a Strategic Necessity
With SinglePoint, this Fortune 50 leader turned complexity into clarity and inefficiency into competitive edge.
