The Buyer's Guide to Market & Competitive Intelligence Platforms
Understand competitive and market intelligence, why it matters, and how solutions like Northern Light SinglePoint can anchor your modern intelligence stack.
The three core jobs of any M&CI platform
Where SinglePoint fits and why it's different
When SinglePoint is the right choicelear platform comparison guidance
Without a dedicated platform, organizations struggle with scattered information, too much content without insight, and intelligence that never reaches decision-makers.
Reduce Noise & Redundancy
Stop hunting through scattered tools and teams. Get a unified source of truth for all your intelligence needs.
Increase Clarity & Confidence
Surface patterns, risks, and opportunities with AI that delivers explainable, copyright-compliant insights.
Enterprise-Grade Security
Complex access controls and permissions across teams, regions, and roles with full auditability.
Less Hunting, Better Thinking
Turn information into insights faster with AI-powered search, summaries, and synthesis at scale.
Multi-Persona Support
Serve strategy, product, marketing, sales, and CI professionals with role-specific intelligence delivery.
Scale Across Enterprise
Move from fragmented information to trusted, decision-ready insight that reaches the right people.
What's Inside
A Complete Guide to Competitive Intelligence
Everything you need to understand M&CI, evaluate platforms, and determine if SinglePoint is right for your organization.
What is Market & Competitive Intelligence
The discipline of collecting and analyzing information to make faster, better business decisions.
The Three Core Jobs of Any M&CI Platform
Unify information from all sources, interpret data to surface insights, and activate intelligence across teams.
Where SinglePoint Fits
How Northern Light's platform provides enterprise-wide knowledge management and M&CI at scale.
Key Strengths of SinglePoint
Enterprise-grade content management, proprietary collections, deep integrations, and AI built for M&CI.
Adjacent Tool Categories
How SinglePoint works with knowledge management, social monitoring, sales tools, and primary research.
When SinglePoint is the Right Choice
Ideal for organizations managing large content volumes with multiple personas and compliance requirements.
Trusted by Leaders
What Our Readers Say
This guide saved us months of research. The evaluation framework was exactly what we needed for a confident decision.
Director of Market Intelligence
Fortune 500 Healthcare Company
It helped us align stakeholders around what to evaluate — and just as importantly, what not to over-prioritize when comparing platforms.
VP of Competitive Strategy
Global Financial Services Firm
Trusted By the Worlds Most Recognizable Enterprises
Get Your Free Guide Now
Join thousands of market research and competitive intelligence professionals who have used this guide to make smarter platform decisions.
