Branding is an industry unto itself. More than a name, a logo, or a slogan, modern branding means creating a culture that can be as important to a company’s success as is its product/service design, price point, distribution, or even reputation. Just think about the almost cult-like status companies as diverse as Apple, SpaceX, Ferrari, Amazon, Coca-Cola,...
Branding is an industry unto itself. More than a name, a logo, or a slogan, modern branding means creating a culture that can be as important to a company’s success as is its product/service design, price point, distribution, or even reputation. Just think about the almost cult-like status companies as diverse as Apple, SpaceX, Ferrari, Amazon, Coca-Cola,...
“What’s in a name?” Juliet mused to Romeo centuries ago. While Shakespeare’s question is still profound, in the 21 st century we’re far more likely to ask, “What’s attached to a name?” – what personal data related to my health, or finances, or friends and family, is being shared electronically, by whom, with whom? It’s that question, rather than the Bard’s,...
“What’s in a name?” Juliet mused to Romeo centuries ago. While Shakespeare’s question is still profound, in the 21 st century we’re far more likely to ask, “What’s attached to a name?” – what personal data related to my health, or finances, or friends and family, is being shared electronically, by whom, with whom? It’s that question, rather than the Bard’s,...
BOSTON, MA , July 1, 2020 – Northern Light ® CEO C. David Seuss presented a virtual session at The Market Research Event (TMRE) Digital Week on June 24, about the value of new, AI-driven tools for “decision-oriented analysis” of social media posts to help set and refine an organization’s product marketing strategy. Seuss’ talk, entitled “Using Machine...
BOSTON, MA , July 1, 2020 – Northern Light ® CEO C. David Seuss presented a virtual session at The Market Research Event (TMRE) Digital Week on June 24, about the value of new, AI-driven tools for “decision-oriented analysis” of social media posts to help set and refine an organization’s product marketing strategy. Seuss’ talk, entitled “Using Machine...
If you're into social media, you know the impact that hashtags have, including the ability for relevant audiences to find your posts, and building a community of followers. The big question many people often face is, "What hashtags should I use?" While technically anything can be a hashtag, it's important to have some data behind which hashtags you choose....
If you're into social media, you know the impact that hashtags have, including the ability for relevant audiences to find your posts, and building a community of followers. The big question many people often face is, "What hashtags should I use?" While technically anything can be a hashtag, it's important to have some data behind which hashtags you choose....
Remember math class in elementary and junior high school? (Sorry to dredge up particularly painful memories. It will be over in a moment.) When you took a test, your teachers probably insisted you “show your work.” They didn’t want you to just dash off an answer. They wanted you to demonstrate how you arrived at your answer -- in detail. “Showing your work”...
Remember math class in elementary and junior high school? (Sorry to dredge up particularly painful memories. It will be over in a moment.) When you took a test, your teachers probably insisted you “show your work.” They didn’t want you to just dash off an answer. They wanted you to demonstrate how you arrived at your answer -- in detail. “Showing your work”...
It’s not easy being a subject matter expert (SME for short). And not only because it takes considerable time (likely many years) and effort to master a discipline, skill, or field to a degree that justifies the SME designation. It’s also hard because, as a SME – defined as an authority in a particular area or topic – it can feel as if everybody wants a...
It’s not easy being a subject matter expert (SME for short). And not only because it takes considerable time (likely many years) and effort to master a discipline, skill, or field to a degree that justifies the SME designation. It’s also hard because, as a SME – defined as an authority in a particular area or topic – it can feel as if everybody wants a...
Northern Light CEO David Seuss is featured in a new podcast series about intelligent search, produced by IDC AI analyst Hayley Sutherland . Seuss is one of six subject matter experts interviewed by Sutherland in her three-episode program. In the first episode, entitled “ How AI is Evolving Search ,” Seuss explains how a modern, AI-enabled search application...
Northern Light CEO David Seuss is featured in a new podcast series about intelligent search, produced by IDC AI analyst Hayley Sutherland . Seuss is one of six subject matter experts interviewed by Sutherland in her three-episode program. In the first episode, entitled “ How AI is Evolving Search ,” Seuss explains how a modern, AI-enabled search application...
In every zombie apocalypse movie since The Omega Man invented the genre in 1971, there is a powerful new cure that saves the world in the end from the zombies. This theme continued unbroken in hit movies up until and through the last decade in films like I Am Legend and World War Z . In these movies Charlton Heston, Will Smith, or Brad Pitt as the hero star...
In every zombie apocalypse movie since The Omega Man invented the genre in 1971, there is a powerful new cure that saves the world in the end from the zombies. This theme continued unbroken in hit movies up until and through the last decade in films like I Am Legend and World War Z . In these movies Charlton Heston, Will Smith, or Brad Pitt as the hero star...
Awareness of subtle ― and often not-so-subtle ― vernacular differences is important when marketing technology on social media. To become part of a popular Twitter conversation, your organization must know exactly what hashtags and keywords are being used to describe a particular topic. Why? Using the wrong term can prove detrimental to your messaging and...
Awareness of subtle ― and often not-so-subtle ― vernacular differences is important when marketing technology on social media. To become part of a popular Twitter conversation, your organization must know exactly what hashtags and keywords are being used to describe a particular topic. Why? Using the wrong term can prove detrimental to your messaging and...
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