Staying on the leading edge of social media marketing in the pharmaceutical industry requires a dedicated, continuous assessment of what’s relevant, what you can bring to the table to address important issues raised in key conversations, and what it is about your brand power that sets you apart from your competition. To do this effectively, you need...
Staying on the leading edge of social media marketing in the pharmaceutical industry requires a dedicated, continuous assessment of what’s relevant, what you can bring to the table to address important issues raised in key conversations, and what it is about your brand power that sets you apart from your competition. To do this effectively, you need...
BOSTON, Sept. 29, 2020 -- Northern Light today announced its SinglePoint™ knowledge management platform now contains a search index of reports published by thought leaders from more than 15 preeminent business strategy consulting firms, world renowned "think tanks" and non-governmental research organizations. Northern Light's new Thought Leaders content...
BOSTON, Sept. 29, 2020 -- Northern Light today announced its SinglePoint™ knowledge management platform now contains a search index of reports published by thought leaders from more than 15 preeminent business strategy consulting firms, world renowned "think tanks" and non-governmental research organizations. Northern Light's new Thought Leaders content...
The COVID-19 era has changed much about what we think of as “office” work – most notably where, when and how office workers work. Monday through Friday, urban office towers and suburban office parks are (to be kind) far less populated than they used to be; some are practically ghost towns, their elevators empty, their cafeterias and common areas shuttered....
The COVID-19 era has changed much about what we think of as “office” work – most notably where, when and how office workers work. Monday through Friday, urban office towers and suburban office parks are (to be kind) far less populated than they used to be; some are practically ghost towns, their elevators empty, their cafeterias and common areas shuttered....
As a term, “white space” sounds like an empty void, or a space that’s absent of creativity or color, much like the pre- and post-Oz portions of the film, The Wizard of Oz . It’s brave Toto that rips the curtain aside, revealing the man and mechanics behind what appeared to be the Great and Powerful Oz. While the false Oz tells Dorothy and her confidants to...
As a term, “white space” sounds like an empty void, or a space that’s absent of creativity or color, much like the pre- and post-Oz portions of the film, The Wizard of Oz . It’s brave Toto that rips the curtain aside, revealing the man and mechanics behind what appeared to be the Great and Powerful Oz. While the false Oz tells Dorothy and her confidants to...
Northern Light CEO David Seuss was a featured presenter at KM World ’s recent roundtable webinar, “ Harnessing Cognitive Computing and AI ”. Seuss addressed how enterprises can use AI-enabled machine learning to help uncover strategic business insights from diverse content for market research and competitive intelligence-related purposes. Watch the...
Northern Light CEO David Seuss was a featured presenter at KM World ’s recent roundtable webinar, “ Harnessing Cognitive Computing and AI ”. Seuss addressed how enterprises can use AI-enabled machine learning to help uncover strategic business insights from diverse content for market research and competitive intelligence-related purposes. Watch the...
Using bread crumbs to mark an obscure trail has a storied history in, well, stories. You’ll recall Hansel and Gretel tried it – to little avail, as it turned out, because birds ate the bread crumbs. (Happily, the brave siblings made it out of the woods safely… but we digress.) In business today, the figurative bread crumbs that researchers, analysts and...
Using bread crumbs to mark an obscure trail has a storied history in, well, stories. You’ll recall Hansel and Gretel tried it – to little avail, as it turned out, because birds ate the bread crumbs. (Happily, the brave siblings made it out of the woods safely… but we digress.) In business today, the figurative bread crumbs that researchers, analysts and...
More than half of Americans now regularly get their news from social media according to an October 2019 survey by Pew Research Center. Americans have a growing reliance on social media sites, like Twitter and Facebook, for news and information and enterprise companies are focusing on social media as part of their advertising and marketing strategy. So how...
More than half of Americans now regularly get their news from social media according to an October 2019 survey by Pew Research Center. Americans have a growing reliance on social media sites, like Twitter and Facebook, for news and information and enterprise companies are focusing on social media as part of their advertising and marketing strategy. So how...
Poor visibility can be a problem. Meteorologists talk about it frequently, and we've all experienced it at one time or another -- say, when you're driving down a narrow, winding, country road... at night... in a blizzard. That would qualify as a visibility problem. Under other circumstances, poor visibility can be a full-fledged crisis. Like if you're a...
Poor visibility can be a problem. Meteorologists talk about it frequently, and we've all experienced it at one time or another -- say, when you're driving down a narrow, winding, country road... at night... in a blizzard. That would qualify as a visibility problem. Under other circumstances, poor visibility can be a full-fledged crisis. Like if you're a...
[ This is an excerpt from an article published July 14, 2020 in KM World Magazine ] Cognitive search and analytics can provide organization with unique business advantages over rivals. It can drive effective customer self-service, provide customer support teams with necessary and timely insights, and unlock important information necessary to drive...
[ This is an excerpt from an article published July 14, 2020 in KM World Magazine ] Cognitive search and analytics can provide organization with unique business advantages over rivals. It can drive effective customer self-service, provide customer support teams with necessary and timely insights, and unlock important information necessary to drive...
Northern Light is the Intelligence Engine built for global enterprises—unifying your internal research, licensed content, and real-time market signals in a single AI-powered platform.
