CEOs at the most innovative companies prioritize strategies and systems that elevate the role of customer insight in planning and operations. Boston Consulting Group (BCG) has identified elevating customer insight as one of “five recurring topics that CEOs wrestle with as they work to embed innovation in their companies’ DNA and to scale up this critical...
CEOs at the most innovative companies prioritize strategies and systems that elevate the role of customer insight in planning and operations. Boston Consulting Group (BCG) has identified elevating customer insight as one of “five recurring topics that CEOs wrestle with as they work to embed innovation in their companies’ DNA and to scale up this critical...
A new era of cognitive computing is unfolding. Its impact is already being felt across a multitude of industries, from manufacturing to health care and beyond. It is integral to the rise of sophisticated chatbots ready to assist us across the connected world. The goal of cognitive computing seems straightforward -- to simulate human thought processes in...
A new era of cognitive computing is unfolding. Its impact is already being felt across a multitude of industries, from manufacturing to health care and beyond. It is integral to the rise of sophisticated chatbots ready to assist us across the connected world. The goal of cognitive computing seems straightforward -- to simulate human thought processes in...
Want to waste time and money? That’s easy: Do extensive high-quality consumer insights research , analyze the results, make a presentation to your team, save the files on SharePoint, and then wait for people to find (and actually use ) the information. You’ll be waiting a long time. According to Gartner’s 2019-2020 CMO Spend Survey, on average, 13.2% of an...
Want to waste time and money? That’s easy: Do extensive high-quality consumer insights research , analyze the results, make a presentation to your team, save the files on SharePoint, and then wait for people to find (and actually use ) the information. You’ll be waiting a long time. According to Gartner’s 2019-2020 CMO Spend Survey, on average, 13.2% of an...
KMWorld Magazine has named Northern Light to its 2021 list of the top 50 “AI Trailblazers” , companies empowering intelligent knowledge management by incorporating artificial intelligence (AI) into its solutions. Northern Light SinglePoint ™ is an AI-powered knowledge management platform for market research and competitive intelligence used by over 250,000...
KMWorld Magazine has named Northern Light to its 2021 list of the top 50 “AI Trailblazers” , companies empowering intelligent knowledge management by incorporating artificial intelligence (AI) into its solutions. Northern Light SinglePoint ™ is an AI-powered knowledge management platform for market research and competitive intelligence used by over 250,000...
According to global management consulting firm Bain & Company , “The Covid-19 pandemic has changed how most business-to-business (B2B) companies think about selling. More than a year of working from home showed that Zoom meetings and remote demonstrations work just fine most of the time. Many customers, it turns out, actually prefer the virtual approach.”...
According to global management consulting firm Bain & Company , “The Covid-19 pandemic has changed how most business-to-business (B2B) companies think about selling. More than a year of working from home showed that Zoom meetings and remote demonstrations work just fine most of the time. Many customers, it turns out, actually prefer the virtual approach.”...
A recent article in Datamation (yes, it’s still around – online only now, as so many former print magazines are) identifies three artificial intelligence (AI)-based “disruptions” – how future AI applications will dramatically change our way of doing things. One of the three author Rob Enderle flags is “pre-curated content” – giving people more of what they...
A recent article in Datamation (yes, it’s still around – online only now, as so many former print magazines are) identifies three artificial intelligence (AI)-based “disruptions” – how future AI applications will dramatically change our way of doing things. One of the three author Rob Enderle flags is “pre-curated content” – giving people more of what they...
Intelligent applications – those that are enhanced with artificial intelligence (AI) and machine learning capabilities -- are guaranteed to be a topic of conversation in your company right now. According to Scott Likens, PwC’s Practice Leader of New Services and Emerging Tech, data from 2019 revealed that “80% of U.S. CEOs believe that AI will change the...
Intelligent applications – those that are enhanced with artificial intelligence (AI) and machine learning capabilities -- are guaranteed to be a topic of conversation in your company right now. According to Scott Likens, PwC’s Practice Leader of New Services and Emerging Tech, data from 2019 revealed that “80% of U.S. CEOs believe that AI will change the...
If knowledge is power, then information is the fuel that runs the generating plant. The more free-flowing information is, the more knowledge can be produced from it.And that’s where an effective knowledge management system comes in. In business, ideas and decisions are powered by knowledge: deep understanding of a market; insight into up-and-coming...
If knowledge is power, then information is the fuel that runs the generating plant. The more free-flowing information is, the more knowledge can be produced from it.And that’s where an effective knowledge management system comes in. In business, ideas and decisions are powered by knowledge: deep understanding of a market; insight into up-and-coming...
Did it take more than a little knowledge to build your enterprise into the powerhouse it is today? I expect that to build your business it took an extensive amount of market research across primary, secondary sources, third party subscriptions, industry news, internal research, analyst reports. I also expect that over the years , your organization has...
Did it take more than a little knowledge to build your enterprise into the powerhouse it is today? I expect that to build your business it took an extensive amount of market research across primary, secondary sources, third party subscriptions, industry news, internal research, analyst reports. I also expect that over the years , your organization has...
Northern Light is the Intelligence Engine built for global enterprises—unifying your internal research, licensed content, and real-time market signals in a single AI-powered platform.
.png)
