Artificial intelligence has officially crossed from buzzword to business imperative. Across the Fortune 1000, AI is reshaping how organizations manage knowledge, drive innovation, and make decisions with speed and confidence. Nowhere is this transformation more evident than in knowledge management (KM), where generative AI is reducing time-to-insight, boosting research reuse, and making strategic content instantly actionable.
Disconnected systems, duplicate research, and fragmented access to insights cost enterprises millions in lost productivity, delayed decisions, and missed opportunities. Traditional knowledge management platforms were built to store information—not to surface strategic insights or drive timely action. In today’s dynamic environment, storing knowledge isn’t...
The pharmaceutical industry faces a paradox: more data and opportunity than ever before, yet more pressure to innovate quickly, reduce costs, and beat the competition. In a heavily regulated, research-intensive environment, innovation is often slowed by inefficiencies, duplicate work, and siloed knowledge. The solution isn’t just more information; it’s...
Poor visibility can be a problem. Meteorologists talk about it frequently, and we've all experienced it at one time or another -- say, when you're driving down a narrow, winding, country road... at night... in a blizzard. That would qualify as a visibility problem. Under other circumstances, poor visibility can be a full-fledged crisis. Like if you're a...
[ This is an excerpt from an article published July 14, 2020 in KM World Magazine ] Cognitive search and analytics can provide organization with unique business advantages over rivals. It can drive effective customer self-service, provide customer support teams with necessary and timely insights, and unlock important information necessary to drive...
Branding is an industry unto itself. More than a name, a logo, or a slogan, modern branding means creating a culture that can be as important to a company’s success as is its product/service design, price point, distribution, or even reputation. Just think about the almost cult-like status companies as diverse as Apple, SpaceX, Ferrari, Amazon, Coca-Cola,...
“What’s in a name?” Juliet mused to Romeo centuries ago. While Shakespeare’s question is still profound, in the 21 st century we’re far more likely to ask, “What’s attached to a name?” – what personal data related to my health, or finances, or friends and family, is being shared electronically, by whom, with whom? It’s that question, rather than the Bard’s,...
BOSTON, MA , July 1, 2020 – Northern Light ® CEO C. David Seuss presented a virtual session at The Market Research Event (TMRE) Digital Week on June 24, about the value of new, AI-driven tools for “decision-oriented analysis” of social media posts to help set and refine an organization’s product marketing strategy. Seuss’ talk, entitled “Using Machine...
If you're into social media, you know the impact that hashtags have, including the ability for relevant audiences to find your posts, and building a community of followers. The big question many people often face is, "What hashtags should I use?" While technically anything can be a hashtag, it's important to have some data behind which hashtags you choose....
Remember math class in elementary and junior high school? (Sorry to dredge up particularly painful memories. It will be over in a moment.) When you took a test, your teachers probably insisted you “show your work.” They didn’t want you to just dash off an answer. They wanted you to demonstrate how you arrived at your answer -- in detail. “Showing your work”...
It’s not easy being a subject matter expert (SME for short). And not only because it takes considerable time (likely many years) and effort to master a discipline, skill, or field to a degree that justifies the SME designation. It’s also hard because, as a SME – defined as an authority in a particular area or topic – it can feel as if everybody wants a...
Northern Light CEO David Seuss is featured in a new podcast series about intelligent search, produced by IDC AI analyst Hayley Sutherland . Seuss is one of six subject matter experts interviewed by Sutherland in her three-episode program. In the first episode, entitled “ How AI is Evolving Search ,” Seuss explains how a modern, AI-enabled search application...
Northern Light is the Intelligence Engine built for global enterprises—unifying your internal research, licensed content, and real-time market signals in a single AI-powered platform.
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