Organizations considering how best to manage their market research and competitive intelligence assets often say to themselves at some point in their deliberations, “Well, we already have Microsoft SharePoint.” Which is somewhat akin to the head groundskeeper at Fenway Park saying to a John Deere sales representative, “But we already have a push mower.” In...
Organizations considering how best to manage their market research and competitive intelligence assets often say to themselves at some point in their deliberations, “Well, we already have Microsoft SharePoint.” Which is somewhat akin to the head groundskeeper at Fenway Park saying to a John Deere sales representative, “But we already have a push mower.” In...
A friend of Northern Light, recalling a former colleague at a major pharmaceutical company, said, “My boss would tell people Northern Light SinglePoint will make you the smartest person in the room about a particular topic in seconds!” In addition to being a memorable quote, this comment is a great reminder as to why the ability to quickly locate and digest...
A friend of Northern Light, recalling a former colleague at a major pharmaceutical company, said, “My boss would tell people Northern Light SinglePoint will make you the smartest person in the room about a particular topic in seconds!” In addition to being a memorable quote, this comment is a great reminder as to why the ability to quickly locate and digest...
Over 20 years ago in 1999, I wrote an essay called “Musings on the Future of Information.” The essay was published in a collection edited by Alison Scammell, i in the Sky: Visions of the Information Future . On the cusp of a new millennium, I contemplated 20 years into the future to a time where the web would have brought us prosperity unequaled in the...
Over 20 years ago in 1999, I wrote an essay called “Musings on the Future of Information.” The essay was published in a collection edited by Alison Scammell, i in the Sky: Visions of the Information Future . On the cusp of a new millennium, I contemplated 20 years into the future to a time where the web would have brought us prosperity unequaled in the...
In a recent infographic *, The Boston Consulting Group (BCG) highlights the advantages that a subset of what it calls bionic companies – “those that combine human and technology capabilities” – have over their competition, due to their creative implementation of artificial intelligence (AI) capabilities. BCG calls out technology, telecom, and financial...
In a recent infographic *, The Boston Consulting Group (BCG) highlights the advantages that a subset of what it calls bionic companies – “those that combine human and technology capabilities” – have over their competition, due to their creative implementation of artificial intelligence (AI) capabilities. BCG calls out technology, telecom, and financial...
Market researchers are relied on to uncover the latest information on consumer purchasing behavior, product positioning, brand monitoring, and market size. With information changing by the minute, market research teams at enterprise organizations need high-quality information and can't afford to wade through (and drown in) disparate information channels for...
Market researchers are relied on to uncover the latest information on consumer purchasing behavior, product positioning, brand monitoring, and market size. With information changing by the minute, market research teams at enterprise organizations need high-quality information and can't afford to wade through (and drown in) disparate information channels for...
The currency of market research and competitive intelligence is extremely valuable in its own right Back in the day, the first functional area within corporations to be computerized was finance. There were two main reasons for this: in finance, there are lots of numbers to crunch, which is what computers have always been best at; and money matters a lot in...
The currency of market research and competitive intelligence is extremely valuable in its own right Back in the day, the first functional area within corporations to be computerized was finance. There were two main reasons for this: in finance, there are lots of numbers to crunch, which is what computers have always been best at; and money matters a lot in...
Rivalries are exciting. Whatever “team” you’re on - Red Sox vs. Yankees, Coke vs. Pepsi, New York vs. Los Angeles - having a rival keeps you sharp and makes you want to improve so you can remain competitive, and win. Whether your company is a cutting-edge technology business or provides tried-and-true consumer products, competitive intelligence (CI) should...
Rivalries are exciting. Whatever “team” you’re on - Red Sox vs. Yankees, Coke vs. Pepsi, New York vs. Los Angeles - having a rival keeps you sharp and makes you want to improve so you can remain competitive, and win. Whether your company is a cutting-edge technology business or provides tried-and-true consumer products, competitive intelligence (CI) should...
For the first time, Northern Light's specialized competitive intelligence and market research content sets are being offered through a commercial cloud services provider BOSTON , Feb. 9, 2021 -- Northern Light ® today announced the immediate availability of many of its specialized competitive intelligence (CI) and market research content collections on the...
For the first time, Northern Light's specialized competitive intelligence and market research content sets are being offered through a commercial cloud services provider BOSTON , Feb. 9, 2021 -- Northern Light ® today announced the immediate availability of many of its specialized competitive intelligence (CI) and market research content collections on the...
Don't have formal competitive intelligence and market research functions? Consider Content Collections. Since Bill Gates first articulated the idea (and phrase) “ content is king ” 25 years ago in a blog post about the then-nascent commercial internet, his statement has been borne out, for better and worse. “Content” is the watchword in business,...
Don't have formal competitive intelligence and market research functions? Consider Content Collections. Since Bill Gates first articulated the idea (and phrase) “ content is king ” 25 years ago in a blog post about the then-nascent commercial internet, his statement has been borne out, for better and worse. “Content” is the watchword in business,...
Northern Light is the Intelligence Engine built for global enterprises—unifying your internal research, licensed content, and real-time market signals in a single AI-powered platform.
