How effective is your company’s Competitive Intelligence (CI) program? Does your business have the tools to understand the competitive landscape and anticipate potentially costly moves by your industry rivals? To see how your company’s market research and CI program stands, take five minutes to answer “Yes” or “No” to this simple 15-point quiz. At the end,...
How effective is your company’s Competitive Intelligence (CI) program? Does your business have the tools to understand the competitive landscape and anticipate potentially costly moves by your industry rivals? To see how your company’s market research and CI program stands, take five minutes to answer “Yes” or “No” to this simple 15-point quiz. At the end,...
The year 2020 has long represented “The Future.” Many recent sci-fi films were set in the “near future” year of 2020, including Real Steel (released in 2011), Pacific Rim (released in 2013), Edge of Tomorrow (released in 2014) and A Quiet Place (released in 2018). ABC’s answer of CBS’s TV “news magazine” 60 Minutes (1968-present) was, of course, 20/20 ,...
The year 2020 has long represented “The Future.” Many recent sci-fi films were set in the “near future” year of 2020, including Real Steel (released in 2011), Pacific Rim (released in 2013), Edge of Tomorrow (released in 2014) and A Quiet Place (released in 2018). ABC’s answer of CBS’s TV “news magazine” 60 Minutes (1968-present) was, of course, 20/20 ,...
iHop’s International House of Burgers. Dove’s Project #Show Us. Gillette’s TheBestMenCanBe. Starbuck’s Unicorn Frappuccino. These are just a few examples of successful social media campaigns launched by major American corporations over the last few years. Together, they hooked tens of millions of followers, captured countless new customers, and helped...
iHop’s International House of Burgers. Dove’s Project #Show Us. Gillette’s TheBestMenCanBe. Starbuck’s Unicorn Frappuccino. These are just a few examples of successful social media campaigns launched by major American corporations over the last few years. Together, they hooked tens of millions of followers, captured countless new customers, and helped...
Hashtags are the words or phrases users of Twitter, Instagram, and other social media platforms employ to self-categorize the subjects of their conversations. A good hashtag is short, descriptive and, above all else, memorable . Some are so impactful that they rise above their utilitarian role in social media, becoming part of our 21 st century lexicon;...
Hashtags are the words or phrases users of Twitter, Instagram, and other social media platforms employ to self-categorize the subjects of their conversations. A good hashtag is short, descriptive and, above all else, memorable . Some are so impactful that they rise above their utilitarian role in social media, becoming part of our 21 st century lexicon;...
Social media represents both a major opportunity and a compliance risk for U.S. pharmaceutical companies. On one hand, social media platforms like Twitter and Instagram can provide invaluable intelligence on how customers ― and the public at large ― view a drug producer and its competitors. Knowing if public sentiment is generally positive or negative can...
Social media represents both a major opportunity and a compliance risk for U.S. pharmaceutical companies. On one hand, social media platforms like Twitter and Instagram can provide invaluable intelligence on how customers ― and the public at large ― view a drug producer and its competitors. Knowing if public sentiment is generally positive or negative can...
Ready to become a search super-hero? Northern Light has partnered with KnowledgeHound , a prominent data discovery and visual analytics firm, to provide a potent one-two punch to enterprise knowledge management (KM) systems. While Northern Light delivers insights from the textual documents companies have access to, KnowledgeHound delivers visual analytics...
Ready to become a search super-hero? Northern Light has partnered with KnowledgeHound , a prominent data discovery and visual analytics firm, to provide a potent one-two punch to enterprise knowledge management (KM) systems. While Northern Light delivers insights from the textual documents companies have access to, KnowledgeHound delivers visual analytics...
"I thought the play was very…. interesting." "She has a great personality." "That tie certainly makes a statement." "The rich must pay their fair share." Call them "euphemisms," " dog whistles ," "code phrases," or " weasel words ," language that allows people to avoid saying what they truly feel is arguably one of the most useful tools ever created by the...
"I thought the play was very…. interesting." "She has a great personality." "That tie certainly makes a statement." "The rich must pay their fair share." Call them "euphemisms," " dog whistles ," "code phrases," or " weasel words ," language that allows people to avoid saying what they truly feel is arguably one of the most useful tools ever created by the...
“ The best things in life are free ,” sang the Beatles. And yes, although a lot of web content is freely available, it can't always be used for free. The same copyright rules governing re-use of published material from books, magazines, and newspapers also apply to the Internet. Companies casually copying and distributing such content – even if the stories...
“ The best things in life are free ,” sang the Beatles. And yes, although a lot of web content is freely available, it can't always be used for free. The same copyright rules governing re-use of published material from books, magazines, and newspapers also apply to the Internet. Companies casually copying and distributing such content – even if the stories...
"Can't we just buy one of those AI programs and turn it loose? It's so smart, won't it just figure things out?" This was the giddily optimistic ― but wholly naïve -- question posed recently by one of my clients, an otherwise savvy corporate executive of great experience and intelligence. The question vividly illustrates a disturbing reality: Although 85...
"Can't we just buy one of those AI programs and turn it loose? It's so smart, won't it just figure things out?" This was the giddily optimistic ― but wholly naïve -- question posed recently by one of my clients, an otherwise savvy corporate executive of great experience and intelligence. The question vividly illustrates a disturbing reality: Although 85...
Northern Light is the Intelligence Engine built for global enterprises—unifying your internal research, licensed content, and real-time market signals in a single AI-powered platform.
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