Artificial intelligence has officially crossed from buzzword to business imperative. Across the Fortune 1000, AI is reshaping how organizations manage knowledge, drive innovation, and make decisions with speed and confidence. Nowhere is this transformation more evident than in knowledge management (KM), where generative AI is reducing time-to-insight, boosting research reuse, and making strategic content instantly actionable.
Disconnected systems, duplicate research, and fragmented access to insights cost enterprises millions in lost productivity, delayed decisions, and missed opportunities. Traditional knowledge management platforms were built to store information—not to surface strategic insights or drive timely action. In today’s dynamic environment, storing knowledge isn’t...
The pharmaceutical industry faces a paradox: more data and opportunity than ever before, yet more pressure to innovate quickly, reduce costs, and beat the competition. In a heavily regulated, research-intensive environment, innovation is often slowed by inefficiencies, duplicate work, and siloed knowledge. The solution isn’t just more information; it’s...
Will generative AI replace human market and competitive intelligence researchers? Absolutely not! Humans (“knowledge workers”) apply judgment to a body of information to make decisions on behalf of the business. No machine does that. But generative AI capabilities can provide a valuable first step for a researcher investigating a market and competitive...
Concerns about how new generative artificial intelligence (AI) programs, and the large language models upon which they are based, use information found on the internet are rampant. A recent article in The New York Times reports, “Fed up with A.I. companies consuming online content without consent, fan fiction writers, actors, social media companies and news...
Join us Tuesday, August 22 at 1:00 PM. The sudden emergence of generative AI has enterprise leaders wondering how and where the technology might best be applied most immediately. One compelling use case is knowledge management optimized for market research and competitive intelligence . That's because the ability to pose a direct question and receive a...
BOSTON , July 13, 2023 -- Northern Light today announced QuickBoards™, a new feature in SinglePoint ™ strategic research portals that enables any SinglePoint user to create a topical market or competitive intelligence (CI) research dashboard in seconds. Dashboards are a popular, visually appealing way to share research on a particular topic with individuals...
The hype around generative AI shows no signs of cooling, so in the coming months expect more executives to ask their teams, “What are we doing with generative AI?” And expect more teams to scramble to propose use cases for the technology. All of which is well and good, so long as the potential pitfalls of generative AI in any given application are well...
Join us Wednesday, July 19 at 12:00 PM ET. With all the buzz about OpenAI's ChatGPT, one might overlook the fact that it has been "trained" on the broad worldwide web (including lots of questionable content), which means ChatGPT in its commercial form is not appropriate for an enterprise market and competitive intelligence application. On the other hand,...
An AI compliance questionnaire – Part 2 Last month, we introduced the topic of “AI compliance” – a new process gaining currency as large companies establish protocols to vet the use of generative AI in their business operations. Legal, compliance, and technology leaders want to comprehend the potential risks and rewards of this increasingly popular, but...
Join us Tuesday, July 18th, 11:00 AM PT / 2:00 PM ET. Northern Light CEO David Seuss joins panelists from Upland and Coveo to discuss the generative AI trends impacting knowledge management. Generative AI has captured a significant amount of attention recently, making it an exhilarating time for knowledge managers. The potential applications of this cutting...
An AI compliance questionnaire – Part 1 As generative AI becomes more powerful and practical for enterprise applications, large companies are establishing protocols to vet the use of generative AI in their business operations. Legal, compliance, and technology leaders want to comprehend the potential risks and rewards of this increasingly popular, but still...
Northern Light is the Intelligence Engine built for global enterprises—unifying your internal research, licensed content, and real-time market signals in a single AI-powered platform.
.png)
