There are many considerations that go into selecting a knowledge management (KM) platform for a large enterprise’s market and competitive intelligence (CI) research. Based on Northern Light’s over 20 years of experience working with the world’s foremost research-driven organizations, here’s some of what CI leaders within those companies tell us. Consolidate...
There are many considerations that go into selecting a knowledge management (KM) platform for a large enterprise’s market and competitive intelligence (CI) research. Based on Northern Light’s over 20 years of experience working with the world’s foremost research-driven organizations, here’s some of what CI leaders within those companies tell us. Consolidate...
Monday, April 29th, 10:45 AM - 11:35 AM --- Applying Generative AI in Insurance Industry Research Presented by Northern Light CEO David Seuss ChatGPT has captured the world's imagination. But to effectively apply generative AI for research in the insurance industry, it must be trained on and draw from only authoritative content. A ChatGPT-type application...
Monday, April 29th, 10:45 AM - 11:35 AM --- Applying Generative AI in Insurance Industry Research Presented by Northern Light CEO David Seuss ChatGPT has captured the world's imagination. But to effectively apply generative AI for research in the insurance industry, it must be trained on and draw from only authoritative content. A ChatGPT-type application...
Thursday, May 9th, 11:45 AM - 12:30 PM --- AI202: Incorporating GenAI in Enterprise Apps Presented by Northern Light CEO David Seuss Take advantage of machine learning and NLP within the organization. Making Every Word Count: Using NLP to Make GenAI More Efficient in Enterprise Applications Presented by Northern Light CEO David Seuss Generative AI (GenAI)...
Thursday, May 9th, 11:45 AM - 12:30 PM --- AI202: Incorporating GenAI in Enterprise Apps Presented by Northern Light CEO David Seuss Take advantage of machine learning and NLP within the organization. Making Every Word Count: Using NLP to Make GenAI More Efficient in Enterprise Applications Presented by Northern Light CEO David Seuss Generative AI (GenAI)...
Competitive intelligence (CI) – the business discipline of gathering, analyzing, and using information collected on competitors, customers, and other market factors that contribute to a business’s competitive advantage – is practiced by organizations in every industry. Competitive intelligence informs corporate strategy, acquisitions and partnerships,...
Competitive intelligence (CI) – the business discipline of gathering, analyzing, and using information collected on competitors, customers, and other market factors that contribute to a business’s competitive advantage – is practiced by organizations in every industry. Competitive intelligence informs corporate strategy, acquisitions and partnerships,...
Tuesday, April 30th, 11:05 AM --- Collaborative Skills for Human-AI Synergy by TMRE @Home Presented by Northern Light CEO David Seuss AI is a powerful ally, but it's no replacement for human insight. This session will explore how AI can complement human judgment, creativity, and intuition in research. Discover how AI excels at repetitive, quantitative, or...
Tuesday, April 30th, 11:05 AM --- Collaborative Skills for Human-AI Synergy by TMRE @Home Presented by Northern Light CEO David Seuss AI is a powerful ally, but it's no replacement for human insight. This session will explore how AI can complement human judgment, creativity, and intuition in research. Discover how AI excels at repetitive, quantitative, or...
For nearly a decade, Northern Light has been talking about the importance of accommodating the business research preferences of Millennials . A generation conditioned by social media, Millennials typically prefer an enterprise market and competitive intelligence (CI) knowledge management tool that lets them “browse to content” and seek referrals from...
For nearly a decade, Northern Light has been talking about the importance of accommodating the business research preferences of Millennials . A generation conditioned by social media, Millennials typically prefer an enterprise market and competitive intelligence (CI) knowledge management tool that lets them “browse to content” and seek referrals from...
Wednesday, April 10th, 1:00 PM – 2:00 PM ET --- Tips for Writing Great Generative AI Research Questions Presented by Northern Light CEO David Seuss Generative AI is proving to be a game changer in enterprise knowledge management -- for example, as a front-end to answer market and competitive intelligence research questions. But gen AI's effectiveness in...
Wednesday, April 10th, 1:00 PM – 2:00 PM ET --- Tips for Writing Great Generative AI Research Questions Presented by Northern Light CEO David Seuss Generative AI is proving to be a game changer in enterprise knowledge management -- for example, as a front-end to answer market and competitive intelligence research questions. But gen AI's effectiveness in...
The pharmaceutical industry has a history of aggressive adoption of new technology. Generative AI (GenAI) is proving to be no exception. A survey by one leading IT advisory firm found that life sciences companies collectively have the highest intention to adopt GenAI in 2024 of any industry they evaluated. What McKinsey says about generative AI in pharma In...
The pharmaceutical industry has a history of aggressive adoption of new technology. Generative AI (GenAI) is proving to be no exception. A survey by one leading IT advisory firm found that life sciences companies collectively have the highest intention to adopt GenAI in 2024 of any industry they evaluated. What McKinsey says about generative AI in pharma In...
Consulting firm Accenture talks about technology “reshaping our relationship with knowledge.” In a paper entitled “ Technology Vision 2024 ”, Accenture says: “The search-based ‘librarian’ model of human-data interaction is giving way to a new ‘advisor’ model. Rather than running searches to curate results, people are now asking generative AI chatbots for...
Consulting firm Accenture talks about technology “reshaping our relationship with knowledge.” In a paper entitled “ Technology Vision 2024 ”, Accenture says: “The search-based ‘librarian’ model of human-data interaction is giving way to a new ‘advisor’ model. Rather than running searches to curate results, people are now asking generative AI chatbots for...
Northern Light is the Intelligence Engine built for global enterprises—unifying your internal research, licensed content, and real-time market signals in a single AI-powered platform.
