Artificial intelligence has officially crossed from buzzword to business imperative. Across the Fortune 1000, AI is reshaping how organizations manage knowledge, drive innovation, and make decisions with speed and confidence. Nowhere is this transformation more evident than in knowledge management (KM), where generative AI is reducing time-to-insight, boosting research reuse, and making strategic content instantly actionable.
Disconnected systems, duplicate research, and fragmented access to insights cost enterprises millions in lost productivity, delayed decisions, and missed opportunities. Traditional knowledge management platforms were built to store information—not to surface strategic insights or drive timely action. In today’s dynamic environment, storing knowledge isn’t...
The pharmaceutical industry faces a paradox: more data and opportunity than ever before, yet more pressure to innovate quickly, reduce costs, and beat the competition. In a heavily regulated, research-intensive environment, innovation is often slowed by inefficiencies, duplicate work, and siloed knowledge. The solution isn’t just more information; it’s...
As 2023 draws to a close, it’s hard to believe that generative AI has been a “thing” in the public consciousness for barely over a year. Since OpenAI publicly launched ChatGPT 13 months ago, it feels as if there’s been talk of nothing else in the tech world – in the media, among analysts and consultants, in boardrooms, and within IT departments across all...
Knowledge management gets “smarter” with conversational AI Northern Light was first to offer a generative AI capability in a knowledge management platform for market and competitive intelligence when we launched our question answering feature back in March. It gives business researchers a head-start on whatever their topic of inquiry is by synthesizing key...
Thursday, November 30th, 11:00 AM PT / 2:00 PM ET --- Using Generative AI for Fast, Accurate Knowledge from Unstructured Content Presented by Northern Light CEO David Seuss From business documents and emails to customer reviews and call center transcripts, KMWorld subscribers almost unanimously agree that access to fast, accurate information from...
Wednesday, December 13th, 1:00 p.m. - 2:00 p.m. ET --- The evolving role of conversational AI in market research and competitive intelligence Presented by Northern Light CEO David Seuss In less than a year, "generative AI" has gone from a consumer novelty (ChatGPT) to an embedded capability in enterprise knowledge management applications -- for example, gen...
The 2023 Greenbook Research Industry Trends (GRIT) Business & Innovation Report focuses in part on attitudes about (and adoption of) generative AI among insights professionals. The report, chock full of survey data collected this summer, offers this finding: “More than two-thirds [of insights professionals] are currently using or trying generative AI…...
BOSTON , Nov. 16, 2023 -- Boston -based Northern Light ( www.northernlight.com ), a long-time corporate partner of The Salvation Army Massachusetts Division's holiday distributions, this year is donating more than $10,000 so 350 families in the Cambridge, Mass. area can celebrate the holiday with a delicious meal. Participating families will receive a bag...
The general hoopla around generative AI is finally supported by serious academic underpinnings. A recent blog post by Wharton professor Ethan Mollick, who was involved in a rigorous study of ChatGPT-4 use at the Boston Consulting Group (BCG), reports “for 18 different tasks selected to be realistic samples of the kinds of work done . . . consultants using...
Knowledge sharing is a key purpose of an enterprise knowledge management (KM) system. After all, what’s the point of aggregating and indexing valuable content if it can’t easily be shared with others across the organization who may benefit from the information it contains. Advanced functionality to facilitate content sharing is integral to the Northern...
A leading IT analyst firm recently published a market assessment that predicts generative AI-enabled applications will achieve general market acceptance in less than two years. That’s unusually rapid adoption for an advanced technology that was first offered commercially only a year ago. Generative AI finds a home in enterprise knowledge management...
Northern Light is the Intelligence Engine built for global enterprises—unifying your internal research, licensed content, and real-time market signals in a single AI-powered platform.
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