Artificial intelligence has officially crossed from buzzword to business imperative. Across the Fortune 1000, AI is reshaping how organizations manage knowledge, drive innovation, and make decisions with speed and confidence. Nowhere is this transformation more evident than in knowledge management (KM), where generative AI is reducing time-to-insight, boosting research reuse, and making strategic content instantly actionable.
Disconnected systems, duplicate research, and fragmented access to insights cost enterprises millions in lost productivity, delayed decisions, and missed opportunities. Traditional knowledge management platforms were built to store information—not to surface strategic insights or drive timely action. In today’s dynamic environment, storing knowledge isn’t...
The pharmaceutical industry faces a paradox: more data and opportunity than ever before, yet more pressure to innovate quickly, reduce costs, and beat the competition. In a heavily regulated, research-intensive environment, innovation is often slowed by inefficiencies, duplicate work, and siloed knowledge. The solution isn’t just more information; it’s...
There is growing recognition across the business world that the technique known as “ retrieval augmented generation ” (RAG) is foundational to the effective use of generative AI (GenAI) within enterprise applications. How retrieval augmented generation combats GenAI “hallucination” A paper by the Boston Consulting Group’s BCG Platinion division makes the...
There are many considerations that go into selecting a knowledge management (KM) platform for a large enterprise’s market and competitive intelligence (CI) research. Based on Northern Light’s over 20 years of experience working with the world’s foremost research-driven organizations, here’s some of what CI leaders within those companies tell us. Consolidate...
Monday, April 29th, 10:45 AM - 11:35 AM --- Applying Generative AI in Insurance Industry Research Presented by Northern Light CEO David Seuss ChatGPT has captured the world's imagination. But to effectively apply generative AI for research in the insurance industry, it must be trained on and draw from only authoritative content. A ChatGPT-type application...
Thursday, May 9th, 11:45 AM - 12:30 PM --- AI202: Incorporating GenAI in Enterprise Apps Presented by Northern Light CEO David Seuss Take advantage of machine learning and NLP within the organization. Making Every Word Count: Using NLP to Make GenAI More Efficient in Enterprise Applications Presented by Northern Light CEO David Seuss Generative AI (GenAI)...
Competitive intelligence (CI) – the business discipline of gathering, analyzing, and using information collected on competitors, customers, and other market factors that contribute to a business’s competitive advantage – is practiced by organizations in every industry. Competitive intelligence informs corporate strategy, acquisitions and partnerships,...
Tuesday, April 30th, 11:05 AM --- Collaborative Skills for Human-AI Synergy by TMRE @Home Presented by Northern Light CEO David Seuss AI is a powerful ally, but it's no replacement for human insight. This session will explore how AI can complement human judgment, creativity, and intuition in research. Discover how AI excels at repetitive, quantitative, or...
For nearly a decade, Northern Light has been talking about the importance of accommodating the business research preferences of Millennials . A generation conditioned by social media, Millennials typically prefer an enterprise market and competitive intelligence (CI) knowledge management tool that lets them “browse to content” and seek referrals from...
Wednesday, April 10th, 1:00 PM – 2:00 PM ET --- Tips for Writing Great Generative AI Research Questions Presented by Northern Light CEO David Seuss Generative AI is proving to be a game changer in enterprise knowledge management -- for example, as a front-end to answer market and competitive intelligence research questions. But gen AI's effectiveness in...
The pharmaceutical industry has a history of aggressive adoption of new technology. Generative AI (GenAI) is proving to be no exception. A survey by one leading IT advisory firm found that life sciences companies collectively have the highest intention to adopt GenAI in 2024 of any industry they evaluated. What McKinsey says about generative AI in pharma In...
Northern Light is the Intelligence Engine built for global enterprises—unifying your internal research, licensed content, and real-time market signals in a single AI-powered platform.
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