Savvy marketers are more metrics driven than ever. The culture shift to online communications and commerce allows marketers to make data-driven decisions; a far cry from considering newspaper circulation to estimate the impact of an advertising investment or crossing your fingers on a pricey direct mail campaign. Today, marketers are focused on online...
Savvy marketers are more metrics driven than ever. The culture shift to online communications and commerce allows marketers to make data-driven decisions; a far cry from considering newspaper circulation to estimate the impact of an advertising investment or crossing your fingers on a pricey direct mail campaign. Today, marketers are focused on online...
The front-end of the R&D process in virtually every industry relies on effective literature search, which after decades of stagnation is now, finally, getting significantly better. That’s because machine learning has entered the picture, enabling some tasks historically performed solely by information specialists to now be augmented and levered by...
The front-end of the R&D process in virtually every industry relies on effective literature search, which after decades of stagnation is now, finally, getting significantly better. That’s because machine learning has entered the picture, enabling some tasks historically performed solely by information specialists to now be augmented and levered by...
Mind-reading used to be a popular and profitable con back in the day. The so-called “Mind Reader” would arrange to have a shill in his audience. When the Mind Reader called on this paid plant, he would miraculously know all about this person — thus “proving” his telepathic powers. Well, the art of mind-reading is back. And this time, thanks to the...
Mind-reading used to be a popular and profitable con back in the day. The so-called “Mind Reader” would arrange to have a shill in his audience. When the Mind Reader called on this paid plant, he would miraculously know all about this person — thus “proving” his telepathic powers. Well, the art of mind-reading is back. And this time, thanks to the...
A company makes many important choices over the course of its existence. Unfortunately, too many organizations embark on decisions due to faulty facts — or, worse, complete fiction. For example, market research is critical for a company rolling out a new product. However, unless they make the right calls, both in the development of the product, as well as...
A company makes many important choices over the course of its existence. Unfortunately, too many organizations embark on decisions due to faulty facts — or, worse, complete fiction. For example, market research is critical for a company rolling out a new product. However, unless they make the right calls, both in the development of the product, as well as...
There’s a wrong way and a right way to “talk” to a machine. And if you want to craft influential content, it’s important to know the distinction. That’s because it is now practical for organizations to use Machine Learning (ML)-enabled systems to “read” and summarize complex documents, as Northern Light SinglePoint does for market research and competitive...
There’s a wrong way and a right way to “talk” to a machine. And if you want to craft influential content, it’s important to know the distinction. That’s because it is now practical for organizations to use Machine Learning (ML)-enabled systems to “read” and summarize complex documents, as Northern Light SinglePoint does for market research and competitive...
If you’re not familiar with the acronym, “ WIIFM ,” those five letters stand for the most important question your prospective customer inevitably will ask (either out loud or to themselves) in any sales situation — “What’s in it for me?” It’s an eternal truth of sales — your prospect is only going to buy if they perceive compelling value in working with...
If you’re not familiar with the acronym, “ WIIFM ,” those five letters stand for the most important question your prospective customer inevitably will ask (either out loud or to themselves) in any sales situation — “What’s in it for me?” It’s an eternal truth of sales — your prospect is only going to buy if they perceive compelling value in working with...
Business reporters are supposed to make the complex worlds of finance and commerce intelligible to non-experts. ~The New Yorker News is important. News is where new products, new marketing and product pricing, new strategic partnerships, shifts in company direction, acquisitions, divestitures, and technological advances and setbacks are announced and...
Business reporters are supposed to make the complex worlds of finance and commerce intelligible to non-experts. ~The New Yorker News is important. News is where new products, new marketing and product pricing, new strategic partnerships, shifts in company direction, acquisitions, divestitures, and technological advances and setbacks are announced and...
As the saying goes, you get what you pay for. This truism extends to how you source market research and competitive intelligence. Most professional market researchers know there is a very low ceiling on the amount of quality market research you can garner from free and open online sites. This is why most large businesses subscribe to a variety of costly...
As the saying goes, you get what you pay for. This truism extends to how you source market research and competitive intelligence. Most professional market researchers know there is a very low ceiling on the amount of quality market research you can garner from free and open online sites. This is why most large businesses subscribe to a variety of costly...
In a zombie apocalypse , a widespread (usually global) rise of zombies hostile to human life engages in a general assault on civilization. - Wikipedia We have just discovered we have 80,000 abandoned Microsoft SharePoint sites on our corporate network. - Pharmaceutical Company Senior Executive The Walking Dead provides an entertaining look at a fictional...
In a zombie apocalypse , a widespread (usually global) rise of zombies hostile to human life engages in a general assault on civilization. - Wikipedia We have just discovered we have 80,000 abandoned Microsoft SharePoint sites on our corporate network. - Pharmaceutical Company Senior Executive The Walking Dead provides an entertaining look at a fictional...
Northern Light is the Intelligence Engine built for global enterprises—unifying your internal research, licensed content, and real-time market signals in a single AI-powered platform.
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