If you’re not familiar with the acronym, “ WIIFM ,” those five letters stand for the most important question your prospective customer inevitably will ask (either out loud or to themselves) in any sales situation — “What’s in it for me?” It’s an eternal truth of sales — your prospect is only going to buy if they perceive compelling value in working with...
If you’re not familiar with the acronym, “ WIIFM ,” those five letters stand for the most important question your prospective customer inevitably will ask (either out loud or to themselves) in any sales situation — “What’s in it for me?” It’s an eternal truth of sales — your prospect is only going to buy if they perceive compelling value in working with...
Business reporters are supposed to make the complex worlds of finance and commerce intelligible to non-experts. ~The New Yorker News is important. News is where new products, new marketing and product pricing, new strategic partnerships, shifts in company direction, acquisitions, divestitures, and technological advances and setbacks are announced and...
Business reporters are supposed to make the complex worlds of finance and commerce intelligible to non-experts. ~The New Yorker News is important. News is where new products, new marketing and product pricing, new strategic partnerships, shifts in company direction, acquisitions, divestitures, and technological advances and setbacks are announced and...
As the saying goes, you get what you pay for. This truism extends to how you source market research and competitive intelligence. Most professional market researchers know there is a very low ceiling on the amount of quality market research you can garner from free and open online sites. This is why most large businesses subscribe to a variety of costly...
As the saying goes, you get what you pay for. This truism extends to how you source market research and competitive intelligence. Most professional market researchers know there is a very low ceiling on the amount of quality market research you can garner from free and open online sites. This is why most large businesses subscribe to a variety of costly...
In a zombie apocalypse , a widespread (usually global) rise of zombies hostile to human life engages in a general assault on civilization. - Wikipedia We have just discovered we have 80,000 abandoned Microsoft SharePoint sites on our corporate network. - Pharmaceutical Company Senior Executive The Walking Dead provides an entertaining look at a fictional...
In a zombie apocalypse , a widespread (usually global) rise of zombies hostile to human life engages in a general assault on civilization. - Wikipedia We have just discovered we have 80,000 abandoned Microsoft SharePoint sites on our corporate network. - Pharmaceutical Company Senior Executive The Walking Dead provides an entertaining look at a fictional...
Gathering the essential information needed to make the right decisions for your business comes down to two different methods — search and discovery. Search is great, as long as you already know what you’re after. All you have to do is keep hunting until you find it. Discovery, however, is in another category altogether. With discovery, you’re suddenly...
Gathering the essential information needed to make the right decisions for your business comes down to two different methods — search and discovery. Search is great, as long as you already know what you’re after. All you have to do is keep hunting until you find it. Discovery, however, is in another category altogether. With discovery, you’re suddenly...
The traditional search engine model is simple — you type in a few search terms, hit the “enter” key and pages of results suddenly begin to fill your screen. But for most of today’s enterprise users, this approach is neither efficient or comprehensive enough to gather the market research and competitive intelligence required to inform high-impact decisions...
The traditional search engine model is simple — you type in a few search terms, hit the “enter” key and pages of results suddenly begin to fill your screen. But for most of today’s enterprise users, this approach is neither efficient or comprehensive enough to gather the market research and competitive intelligence required to inform high-impact decisions...
In the tech industry, it’s never a good thing to have your product referred to as a “lumbering dinosaur.” But, according to Scott Robinson, director of business intelligence at Lucina Health in his article, Why the Future of SharePoint Could Be Dismal , that’s precisely the attitude of many corporate users towards Microsoft’s aging document management...
In the tech industry, it’s never a good thing to have your product referred to as a “lumbering dinosaur.” But, according to Scott Robinson, director of business intelligence at Lucina Health in his article, Why the Future of SharePoint Could Be Dismal , that’s precisely the attitude of many corporate users towards Microsoft’s aging document management...
Northern Light® and KnowledgeHound today announced a partnership to advance comprehensive knowledge management (KM) capabilities at large enterprises. The two companies are jointly marketing their solutions for searching and analyzing text and data, respectively, to help business professionals glean and share insights from market, customer and competitive...
Northern Light® and KnowledgeHound today announced a partnership to advance comprehensive knowledge management (KM) capabilities at large enterprises. The two companies are jointly marketing their solutions for searching and analyzing text and data, respectively, to help business professionals glean and share insights from market, customer and competitive...
We are approaching a tipping point this year when Millennials (individuals aged 23 to 38 in 2019) will comprise the majority of America’s work force . As a result, businesses and marketers are scrambling to understand their habits and behaviors. (And if they’re not, they should be.) To be expected, these digital natives possess their own preferences, which...
We are approaching a tipping point this year when Millennials (individuals aged 23 to 38 in 2019) will comprise the majority of America’s work force . As a result, businesses and marketers are scrambling to understand their habits and behaviors. (And if they’re not, they should be.) To be expected, these digital natives possess their own preferences, which...
Northern Light is the Intelligence Engine built for global enterprises—unifying your internal research, licensed content, and real-time market signals in a single AI-powered platform.
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